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START DATE |
Enquire now |
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MODE |
Online |
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DURATION |
7 wks |
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COMMITMENT |
Avg 10 hrs/wk |
This microcredential will help you understand the customer, the value that customers add to an organisation and how organisations can benefit the customer. The microcredential will introduce marketing theories and techniques in the context of various marketing decision-making environments.
Participants will explore the nature and role of digital and social marketing for generating customer value, as well as segmentation, to determine the customer's lifetime value to an organisation. Topics in the microcredential are reinforced using marketplace data and analysis to measure and estimate the effects of the organisation's marketing effort.
This microcredential has been developed to equip participants to:
This microcredential aligns with the 3-credit point subject, Deliver Customer Value (24748) in the Executive Master of Business Administration (C04424).
This microcredential may qualify for recognition of prior learning at this and other institutions.
A digital badge and certificate will be awarded upon successful completion of the relevant assessment requirements and attainment of learning outcomes of the microcredential.
Learn more about UTS Open digital badges.
This microcredential covers concepts and topics that are applicable to a wide range of industries, professions and roles across both public and private sectors. Specifically, the microcredential will be useful for:
Full price: $2,988 (GST free)*
*Price subject to change. Please check price at time of purchase.
Discounts are available for this course. For further details and to verify if you qualify, please check the Discounts section under Additional course information.
Course purchase is subject to UTS Open Terms and Conditions.
COVID-19 response
UTS complies with latest Government health advice. Delivery of all courses complies with the UTS response to COVID-19.
The following content will be covered during this microcredential:
This course is delivered online using a range of resources, self-directed study and live interactive sessions with the academic. Course content will be presented online to participants in a variety of formats, including lecture slides, notes, videos and articles.
At the beginning of the unit, participants are expected to review materials and complete tasks on their own before attending weekly online review sessions with the lecturer (sessions are spread over the learning period). Materials will be provided on the learning management system, but participants are also expected to seek information independently. Feedback will be given following formative assessment and during the online sessions.
On successful completion of this course participants should be able to:
Assessment task 1
This assessment requires participants to answer a series of short questions and/or multiple-choice questions. The questions relate to the course content covered to this point.
Assessment task 2
Participants will be required to read and summarise an article describing policy applications of behavioural research involving decision makers (individuals/organisations) who are facing a situation of strategic interaction. Information will need to be gathered from different documents provided. Using the concepts explored in the course, participants will be required to discuss the article in terms of the welfare of the targeted decision-makers and of the third-parties. The assessment is to be written in the form of an essay and assessment guidelines with a detailed description of the problem will be posted online, along with what is expected from participants.
Participants must achieve at least 50% of the course’s total marks and complete all assessments.
Mandatory
Discounts are available for this course as follows:
Discounts cannot be combined and only one discount can be applied per person per course session. Discounts can only be applied to the full price. Discounts cannot be applied to any offered special price.
How to obtain your discount voucher code
Please contact the team at support@open.uts.edu.au with your student number, strategic partnership details or details of group enrolments, to obtain your discount voucher code.
How to apply your discount voucher
For any questions on enrolment or payment, please email support@open.uts.edu.au
If you have a specific question about course content or requirements, please email business.futures@uts.edu.au
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UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.
