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START DATE |
Enquire now |
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MODE |
On-campus |
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DURATION |
1 day |
Organisations operate in increasingly complex environments with stakeholders tuned into 24/7 media cycles. The business landscape means that organisational crises can become front-page news in the blink of an eye.
This UTS Open short course aims to equip you with the skills to roll out effective crisis communications that aim to minimise operational, financial and reputational damage. Explore the challenges that organisations face when engaging with stakeholders during a crisis and learn to deliver strategic responses across traditional and digital communication platforms.
Through the use of crisis case studies, crisis reports and multimedia resources, you will also develop skills in analysing crisis scenarios, monitoring stakeholder sentiment and perception during crises and using research-informed crisis communication strategy and tactics.
I thoroughly enjoyed the Managing Crisis Communication short course from UTS and would recommend it to anyone looking to learn more about crisis comms theory. The content featured a broad range of real life case studies and a wealth of information that is directly applicable to my work. I also loved the group format and chance to learn from and collaborate with others in the industry, as well as the course facilitators from UTS.
UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.
