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SHORT COURSE

Storytelling for Business

START DATE

Enquire now

MODE

On-campus

DURATION

1 day

Use the techniques of fiction and creative non-fiction to find imaginative and persuasive ways to inspire your team and stimulate new business practices. Develop your skills as a story world-builder and story problem-solver to guide your business and its people to success.

 

About this course

Storytelling techniques such as character and plotting only work when they are situated within a powerful story world. The world of your story is more than the sum of its parts – it’s the meta narrative device that drives every aspect of your business, shaping and holding together your characters (or colleagues), your stories (or messages) and your themes (or brand). The world you create also determines the feel, tone and voice of your business story – the colours, atmospheres and emotional experiences.

During this short course, you’ll examine and apply theories of story world-building from screenwriting, to the world of business. This will help you understand how others see and experience your organisation, and how you can leverage this crucial aspect for a brighter business future. You will also learn how creative non-fiction techniques can help you work with your teams to inspire more creative and collegial practices, ensuring that everyone is living in the same world and contributing to the same journey.

You will also bring to the story table your own issues and challenges, working with other business leaders in a creative and collaborative setting to problem solve.

Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.

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